18 books to read in 2018 for better communications

I curated a list of reads for you. And, I've read a lot. These are not all of my favorite reads, but a strong list of some of the great ones. Many titles on this list (some classic and some new) have been the most influential and helpful sources for me personally. Every title on this list is a place where you can count on finding perspective as a leader, insight to set better project expectations, alternative approaches to ignite creativity, strategy around organizational communications and essential interpersonal ingredients for aligning teams.

Work through this list next year for foundational wisdom and tangible inspiration that makes you (and the things you do) work for the long run. 

  1. Generational IQ, Haydn Shaw
  2. Simple Rules, Donald Sull and Kathleen M. Eisenhardt
  3. You've Got This: A Pep Talk for Church Communicators, Kelley Hartnett
  4. Untitled, Blaine Hogan
  5. Coherence, Richard H. Bailey
  6. The Brand Gap and The Brand Flip, Marty Neumeier
  7. Fairness is Overrated, Tim Stevens
  8. Traction, Gabriel Weinberg and Justin Mares
  9. Be Our Guest, The Disney Institute and Theodore Kinni
  10. The Unstuck Church, Tony Morgan 
  11. How to Wow Your Church Guests, Mark Waltz
  12. All Marketers Are Liars, Seth Godin
  13. Unique, Phil Cooke
  14. Orbiting the Giant Hairball, Gordon Mackenzie
  15. Don’t Make Me Think, Steve Krug
  16. Make a Difference, Dr. Larry Little
  17. Necessary Endings, Henry Cloud
  18. You Don't Need A Title To Be A Leader, Mark Sanborn