I work with churches every week desperate to fill or "fix" a communications role with someone who has the passion and skill set to help with their communications activity. Unfortunately, many candidates who take on that communications role aren't equipped to succeed once they’re in it. Here are three common landmines I've seen sabotage best laid plans and promising new hires:
Do you endorse different Facebook pages for the different departments? I'm looking for a way ministry leaders can get pertinent info out to those interested without clogging up main communication channels in the church. It seems there would be challenges ensuring those pages reflect our values and don't get us into any sticky situations.
When I audit communications teams and functions for organizations, a crucial part of the process is leading informal focus groups with key stakeholder groups. In almost every case, I encounter team members from different departments who are frustrated with each other because they are not fully aware of changes before they are implemented.