Creating Food #PantonePairings with @dschwen
Minneapolis-based illustrator and art director David Schwen (@dschwen) has long used Instagram as a creative outlet, documenting unique typography, literally interpreting common turns of phrase, and adding notification badges to everyday objects.
But lately, Schwen has embarked on a new theme: through the hashtag #pantonepairings, he has recreated paired Pantone color swatches with commonly paired food items.
“As a designer, you’re constantly picking color chips and pairing them up with one another. A while back I had an idea of making Pantone chips out of real household objects—sponges, cardboard, and the like. But while I was finishing up a poster design, I had taped two Pantone chips together to see how they looked next to one another. Instantly I thought of how people pair food together, and that was that. Pantone pairings.”
Why is anything Pantone so awesome to me?