Too often, institutions behave as if communications is synonymous with promotions. Promotions is one, singular layer of a communications strategy, but it is not an interchangeable word for communication.
We’ve started doing weekly video announcements and it’s been a struggle to find "announcers." Are verbal announcements still a good idea when we already have a bi-weekly bulletin that includes announcements, too?
Do you endorse different Facebook pages for the different departments? I'm looking for a way ministry leaders can get pertinent info out to those interested without clogging up main communication channels in the church. It seems there would be challenges ensuring those pages reflect our values and don't get us into any sticky situations.
I try (keyword: try) not to speak out on topics when I am pressured, emotional, ill-informed or inexperienced. Every time I give in under one of those circumstances, my noble intentions cause more harm than good.
When I audit communications teams and functions for organizations, a crucial part of the process is leading informal focus groups with key stakeholder groups. In almost every case, I encounter team members from different departments who are frustrated with each other because they are not fully aware of changes before they are implemented.