Less Clutter. Less Noise.

To continue my rant encouragement about “up-ing our game” and doing the work to paint a picture and tell stories with numbers, I thought I’d share another example.  We worked with teams at Pursuant Group and RSI to keep people in our church up to date during our recent campaign.

The pledge totals and testimonials were constantly updating–real time. It created a sense of urgency, ownership and shared a narrative all along the way. It took work to figure it out how to pull it off technically (a combination of manual and automated behind the scenes processes), but was worth it. The end result was a BIG win.

“If you tell me, it’s an essay. If you show me, it’s a story.” —Barbara Greene



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